Found & Form Research

Discovery Studies

A Discovery Study maps where a brand can be encountered across Search, Creators, Editorial, Community, Owned channels and Commerce. Each study is dated, sourced and methodology-first.

Study No. 01

IDYL

Lab-grown diamond fine jewelry

Published September 2026

Found Score: 20 / 30

IDYL's advantage isn't simply that it ranks. It's that there are a remarkable number of ways to encounter the brand before you ever intend to visit idyl.com.

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Study No. 02

Malka Jewelry

Fine jewelry and luxury piercing, Tel Aviv

Published September 2026

Found Score: 16 / 30

Malka is easy to find if you already know its name, and hard to find if you don't.

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Study No. 03

Castro Smith

Hand-engraved fine jewellery, London

Published September 2026

Found Score: 18 / 30

What happens when a brand is discovered less through marketing and more through the right people discovering it?

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